YR Urth Mineral Cosmetics is one of the most natural makeup brands available on the market. Mineral cosmetics allow your skin to breath. We do not use any parabens, talc, cornstarch, fragrances, bismuth oxychloride or genetically modified ingredients all of which are potential irritatants.  Additionally we do not use nanosized particles meaning our products are not absorbed into the skin. 

In order to create a liquid foundation, manufacturers add water, oil, waxes, petrochemicals, synthetic humectants, gums, and fillers (like talc) to dyes and preservatives. Our loose, dry minerals do not require preservatives, and all of those other irritating ingredients that are completely unnecessary and unhealthy. The natural pigments blend easily on the skin and provide superior coverage due to the lack of cheap fillers.

2)  Our Ingredients Freedom Code

YR Urth Mineral Cosmetics is free of the following:  Talc, Bismuth oxychloride,Cornstarch, Parabens, Nanosized titanium dioxide, Nanosized zinc oxide, Artificial perfumes, Ethylene gycol, Formaldehyde, Petroleum products, Sodium laurel sulfates, Mineral spirits.

 3)      Quality, Value and Colour

Because our products are made from pure natural pigments from the earth, YR Urth Mineral Cosmetic powders offer a wide range of long lasting colours.  Our products present excellent value, a little product goes a long ways and offers fantastic colour depth when applied either wet or dry.

 4)      Fast and Easy

YR Urth Mineral Cosmetics are designed to be applied in 5 minutes and offer all day water resistant coverage.   People are amazed at how quick and easy foundation and other products brush on.  The best part no more mid day touch ups.  Once you apply our products they stay on until you wash them off with your favourite facial cleanser.

 5)      Chemical Free Natural Sun Protection

 Mineral makeup SPF ratings are typically between 15% - 20% depending on the percentage of titanium dioxide and zinc oxide, which are both natural non chemical sun blocks and are our key ingredients. These naturally occurring minerals effectively block both UVA and UVB rays, without an irritating chemical sunscreen.